Old School Marketing in a Digital Age with Deborah Howard

In this episode of the Bionic Growth Podcast, Daniel Andersen speaks with Debbie Howard, CEO of Senior Living Smart, about her journey in the senior living marketing industry. Debbie shares her experiences transitioning from a corporate role to founding her own marketing agency, the importance of understanding dual audiences in senior living, and the balance between traditional and digital marketing strategies. She emphasizes the emotional connection in marketing, the significance of lead nurturing, and offers valuable advice for new founders.